A Taste of Tomorrow:
Food and Beverage Exhibitors
Whether you are an established or emerging brand—having a presence at the National Restaurant Association Show needs to be part of your outreach strategy. Meet with new and existing customers, and put your products in the hands of buyers here to ensure they’ll soon be on menus everywhere.
66%
of foodservice professionals rate trade shows and conferences as the most valuable information sources
Source: CEIR/Center for Exhibition Industry Research
+40%
of National Restaurant Association Show attendees do not visit any other trade show
Source: 2019 National Restaurant Association Show Survey
13K commercial
(38% Multi-Unit + 62% Independent)
5K non commercial
5K Dealers & Distributors
12K lodging
900 retail
The Connections You’ll Make
With representation from all 50 states and 110 countries, there’s no other place to reach the entire foodservice industry ecosystem.
Below is a sample of the companies that attend the Show.
COMMERCIAL
McDonald’s, Starbucks, Dunkin’, Domino’s, Chipotle, Olive Garden, Five Guys, Pokeworks, Roti, Wahlburgers, Subway
NON-COMMERCIAL
Aramark, Centerplate, Compass, Delaware North, Houston ISD, Kaiser Permanente, Los Angeles USD, Ohio State University, Sodexo, St. Joseph Mercy Hospital, U.S. Air Force, Yale
DEALERS & DISTRIBUTORS
Boelter Company, Clark Associates, Edward Don, Hubert Company, Performance Food Group, Restaurant Equipment World, Sysco, US Foods, TriMark, Wasserstrom
LODGING
Best Western, Hilton, Holiday Inn & Suites, Hyatt Hotels, IHG, Loews Hotels, Marriott International, Norwegian Cruise Line, Princess Cruises, Royal Caribbean Cruise Line
RETAIL
Costco, Hy-Vee, Mariano’s, Publix, Roundy’s, Sam’s Club, Trader Joe’s, Walmart, Whole Foods Market, 7-Eleven, Kwik Trip., RaceTrac, Sheetz, Speedway, Wawa
Efficient and Effective Meetings
The days of on-premise sales calls are over—at least for the foreseeable future. Challenges such as travel restrictions, budget, and time constraints have forced operators to be highly selective about meeting with suppliers. The Show is the industry’s opportunity to reconnect over four efficient days and make serious purchasing decisions.
11 Hours
Average time attendees spent on the Show floor
84%
of attendees influence or make purchase decisions
Do you have a deliciously on-trend, menu revitalizing product that the industry needs to know about? Nominate it for a FABI Award and get the word out, fast.
FABI Awards highlight the “next big things” in food and beverage. Award recipients enjoy unbeatable benefits including industry-wide recognition, increased media attention, and extra attendee awareness at the Show.
The National Restaurant Association Show provides the premier opportunity to connect with customers, showcase innovation, and open new doors for partnership. – Susannah Sellers-Ryan, Vice President Industry Relations and Business Development, PepsiCo
Booth Package Inclusions
- $38.50 per square foot $300 per corner
- 8′ back draping plus two 33″ draped side rails (except islands & peninsulas)
- Sign with company name and booth number
- General overhead lighting
- Sanitary dishwashing facilities
- Badges: Each exhibitor receives five complimentary badges for the first 100 square feet of space purchased, and three badges for each additional 100 square feet of space
- Listing in Show exhibit guide and program, and on Show website
Enhance Your Online Presence
The Show website and mobile app house the official exhibitor directory, floor plan, Show planner, and education lineup. It is the only complete resource for exhibitor information that is updated in real time. Your online profile extends the potential to connect with attendee leads well beyond the four days of the Show.
2/3
of attendees plan their visit in advance of the Show
+50%
of attendees prepare a list of the exhibitors they want to see before they arrive on-site
Package Information
| Company name | basic | silver | gold | |
|---|---|---|---|---|
| Booth Number | ✓ | ✓ | ✓ | |
| Company Description | ✓ | ✓ | ✓ | |
| Product Categories | ✓ | ✓ | ✓ | |
| Show Special | ✓ | ✓ | ✓ | |
| Brands | ✓ | ✓ | ✓ | |
| Social Media Links | ✓ | ✓ | ✓ | |
| Address/Website/Phone | ✓ | ✓ | ✓ | |
| Looking for Distribution | ✓ | ✓ | ✓ | |
| Leads | ✓ | ✓ | ||
| Virtual Business Card | ✓ | ✓ | ||
| Product Images (A) | 8 | |||
| Press Releases | 2 | 4 | ||
| Scheduled Events | ✓ | ✓ | ||
| Company Logo (A) | ✓ | ✓ | ||
| Video links | ✓ | |||
| Videos (A) | 4 | |||
| Show Highlights | 1 | |||
| Product Spotlight on Directory (D) Homepage | ✓ | |||
| Online Floorplan Booth Corner Peel (B) | ✓ | |||
| Premium Exhibitor Listing (C) | ✓ | |||
| Pop to Top Search Result Placement | ✓ |
A. Company Logo/Product Images/Video
B. Online Floorplan Booth Corner Peel
C. Premium Exhibitor Listing
D. Product Spotlight on Directory
VIEW THE FLOOR PLAN
South Hall
Next-generation back-of-house equipment to increase efficiencies
Clean, health-minded menu options
Timely topics like Operations Solutions, The New Consumer, and more
NORTH HALL
U.S. food producers and processors ready to export
Tech-savvy, creative startups poised to impact the industry
Innovations to make businesses more efficient and profitable
82%
of attendees visit all three exhibit halls
Lakeside Center
Authentic Italian food and beverages
Food and beverage products crafted around the world
Bar products and services, educational sessions, and demos
Noteworthy chefs demonstrate how they’re rethinking cuisine
INCREASE
brand awareness
GENERATE
new high-quality leads
SHOWCASE
new products
DRIVE
sales
DELIVER
thought leadership
DEMONSTRATE
product differentiators
SPONSOR THE SHOW
Gain momentum with targeted opportunities before, during, and after the Show. Our team will work with you to develop a sponsorship package customized to your specific goals and objectives.
Keep your name in the culinary conversation at the event with the biggest industry buzz.
BE PART OF THE 2021 NATIONAL RESTAURANT ASSOCIATION SHOW