Toast Masters:

Adult Beverage Exhibitors

Before your product can be on everyone’s lips or part of their bar experience, it needs to get in front of key decision-makers. Mix with them here at the National Restaurant Association Show and shake up the industry.

contact sales team


of foodservice professionals rate trade shows and conferences as the most valuable information sources

Source: CEIR/Center for Exhibition Industry Research



of National Restaurant Association Show attendees do not visit any other trade show

Source: 2019 National Restaurant Association Show Survey

13K commercial

(38% Multi-Unit + 62% Independent)

5K non commercial

5K Dealers & Distributors

12K lodging

900 retail

Source: 2019 National Restaurant Association Show Survey

The Connections You’ll Make

With representation from all 50 states and 110 countries, there’s no other place to reach the entire foodservice industry ecosystem.

Below is a sample of the companies that attend the Show.

McDonald’s, Starbucks, Dunkin’, Domino’s, Chipotle, Olive Garden, Five Guys, Pokeworks, Roti, Wahlburgers, Subway

Aramark, Centerplate, Compass, Delaware North, Houston ISD, Kaiser Permanente, Los Angeles USD, Ohio State University, Sodexo, St. Joseph Mercy Hospital, U.S. Air Force, Yale

Boelter Company, Clark Associates, Edward Don, Hubert Company, Performance Food Group, Restaurant Equipment World, Sysco, US Foods, TriMark, Wasserstrom

Best Western, Hilton, Holiday Inn & Suites, Hyatt Hotels, IHG, Loews Hotels, Marriott International, Norwegian Cruise Line, Princess Cruises, Royal Caribbean Cruise Line

Costco, Hy-Vee, Mariano’s, Publix, Roundy’s, Sam’s Club, Trader Joe’s, Walmart, Whole Foods Market, 7-Eleven, Kwik Trip., RaceTrac, Sheetz, Speedway, Wawa


The Beverage Room, formerly known as Beverage Alcohol for Restaurants (BAR) at the Show, is the exclusive destination to find top mixologists, suppliers, ingredients, and products for beverage programs. Now, more than ever, attendees are seeking resources to increase offerings, efficiency, and customer loyalty for their adult beverage programs. Showcase your bold flavors and innovative products to bar and restaurant owners and operators, general managers, sommeliers, beverage managers and other key decision-makers.


of commercial operator attendees come from establishments that serve alcohol and are in charge of restaurant revenue growth

Source: 2019 National Restaurant Association Show Survey

Reserve Your Spot

Beyond the Booth—Sponsorship Opportunities

The Beverage Room’s immersive experience allows you to extend attendee engagement beyond your booth. Our sales team will serve up the best recommendations for you.

Education Sessions

Align your brand with on-floor education sessions that address ongoing changes in off-premise alcohol sales, new business realities, and innovative revenue opportunities.

Expert Demos

Put your products in the hands of master mixologists as they share their creations and perspectives on the new art of hospitality, classic cocktails, and the latest trends in beer, wine, and spirits.

Star of the Bar Finals

Gain maximum exposure for your category-leading products as contending mixologists showcase them during the Star of the Bar competition.

Chill Zone

Engage with attendees in a relaxed, lounge setting.

Efficient and Effective Meetings

The days of on-premise sales calls are over—at least for the foreseeable future. Challenges such as travel restrictions, budget, and time constraints have forced operators to be highly selective about meeting with suppliers. The Show is the industry’s opportunity to reconnect over four efficient days and make serious purchasing decisions.


Of commercial operator attendees come from establishments that serve alcohol and are in charge of restaurant revenue growth


of attendees influence or make purchase decisions

Source: 2019 National Restaurant Association Show Survey

I know our ROI is probably 10 to 1 of what we’ve invested into this show…we’re not going to stop.Jeff Wilson, Vice President, Sales & Marketing, Smartbrew


Booth Package Inclusions

  • $38.50 per square foot $300 per corner
  • 8′ back draping plus two 33″ draped side rails (except islands & peninsulas)
  • Sign with company name and booth number
  • General overhead lighting
  • Sanitary dishwashing facilities
  • Badges: Each exhibitor receives five complimentary badges for the first 100 square feet of space purchased, and three badges for each additional 100 square feet of space
  • Listing in Show exhibit guide and program, and on Show website

Enhance Your Online Presence

The Show website and mobile app house the official exhibitor directory, floor plan, Show planner, and education lineup. It is the only complete resource for exhibitor information that is updated in real time. Your online profile extends the potential to connect with attendee leads well beyond the four days of the Show.


of attendees plan their visit in advance of the Show


of attendees prepare a list of the exhibitors they want to see before they arrive on-site

Package Information

Company namebasicsilvergold
Booth Number
Company Description
Product Categories
Show Special
Social Media Links
Looking for Distribution
Virtual Business Card
Product Images (A)8
Press Releases24
Scheduled Events
Company Logo (A)
Video links
Videos (A)4
Show Highlights1
Product Spotlight on Directory (D) Homepage
Online Floorplan Booth Corner Peel (B)
Premium Exhibitor Listing (C)
Pop to Top Search Result Placement
= New 2021 Feature

A. Company Logo/Product Images/Video

B. Online Floorplan Booth Corner Peel

C. Premium Exhibitor Listing

D. Product Spotlight on Directory


South Hall

Next-generation back-of-house equipment to increase efficiencies

Clean, health-minded menu options

Timely topics like Operations Solutions, The New Consumer, and more


U.S. food producers and processors ready to export

Tech-savvy, creative startups poised to impact the industry

Innovations to make businesses more efficient and profitable


of attendees visit all three exhibit halls

Source: 2019 National Restaurant Association Show Survey

Lakeside Center

Authentic Italian food and beverages

Food and beverage products crafted around the world

Bar products and services, educational sessions, and demos

Noteworthy chefs demonstrate how they’re rethinking cuisine


brand awareness


new high-quality leads


new products




thought leadership


product differentiators


Gain momentum with targeted opportunities before, during, and after the Show. Our team will work with you to develop a sponsorship package customized to your specific goals and objectives.

CALL (312) 853-2542


Meet attendees ready to infuse new life into their beverage programs and harness the bar’s potential as a profit engine.


May 22 – 25, 2021 | McCormick Place, Chicago, IL