Toast Masters:
Adult Beverage Exhibitors
Before your product can be on everyone’s lips or part of their bar experience, it needs to get in front of key decision-makers. Mix with them here at the National Restaurant Association Show and shake up the industry.
66%
of foodservice professionals rate trade shows and conferences as the most valuable information sources
Source: CEIR/Center for Exhibition Industry Research
+40%
of National Restaurant Association Show attendees do not visit any other trade show
Source: 2019 National Restaurant Association Show Survey
13K commercial
(38% Multi-Unit + 62% Independent)
5K non commercial
5K Dealers & Distributors
12K lodging
900 retail
The Connections You’ll Make
With representation from all 50 states and 110 countries, there’s no other place to reach the entire foodservice industry ecosystem.
Below is a sample of the companies that attend the Show.
COMMERCIAL
McDonald’s, Starbucks, Dunkin’, Domino’s, Chipotle, Olive Garden, Five Guys, Pokeworks, Roti, Wahlburgers, Subway
NON-COMMERCIAL
Aramark, Centerplate, Compass, Delaware North, Houston ISD, Kaiser Permanente, Los Angeles USD, Ohio State University, Sodexo, St. Joseph Mercy Hospital, U.S. Air Force, Yale
DEALERS & DISTRIBUTORS
Boelter Company, Clark Associates, Edward Don, Hubert Company, Performance Food Group, Restaurant Equipment World, Sysco, US Foods, TriMark, Wasserstrom
LODGING
Best Western, Hilton, Holiday Inn & Suites, Hyatt Hotels, IHG, Loews Hotels, Marriott International, Norwegian Cruise Line, Princess Cruises, Royal Caribbean Cruise Line
RETAIL
Costco, Hy-Vee, Mariano’s, Publix, Roundy’s, Sam’s Club, Trader Joe’s, Walmart, Whole Foods Market, 7-Eleven, Kwik Trip., RaceTrac, Sheetz, Speedway, Wawa
THE BEVERAGE ROOM
The Beverage Room, formerly known as Beverage Alcohol for Restaurants (BAR) at the Show, is the exclusive destination to find top mixologists, suppliers, ingredients, and products for beverage programs. Now, more than ever, attendees are seeking resources to increase offerings, efficiency, and customer loyalty for their adult beverage programs. Showcase your bold flavors and innovative products to bar and restaurant owners and operators, general managers, sommeliers, beverage managers and other key decision-makers.
66%
of commercial operator attendees come from establishments that serve alcohol and are in charge of restaurant revenue growth
Source: 2019 National Restaurant Association Show Survey
Beyond the Booth—Sponsorship Opportunities
The Beverage Room’s immersive experience allows you to extend attendee engagement beyond your booth. Our sales team will serve up the best recommendations for you.
Education Sessions
Align your brand with on-floor education sessions that address ongoing changes in off-premise alcohol sales, new business realities, and innovative revenue opportunities.
Expert Demos
Put your products in the hands of master mixologists as they share their creations and perspectives on the new art of hospitality, classic cocktails, and the latest trends in beer, wine, and spirits.
Star of the Bar Finals
Gain maximum exposure for your category-leading products as contending mixologists showcase them during the Star of the Bar competition.
Chill Zone
Engage with attendees in a relaxed, lounge setting.
Efficient and Effective Meetings
The days of on-premise sales calls are over—at least for the foreseeable future. Challenges such as travel restrictions, budget, and time constraints have forced operators to be highly selective about meeting with suppliers. The Show is the industry’s opportunity to reconnect over four efficient days and make serious purchasing decisions.
68%
Of commercial operator attendees come from establishments that serve alcohol and are in charge of restaurant revenue growth
84%
of attendees influence or make purchase decisions
I know our ROI is probably 10 to 1 of what we’ve invested into this show…we’re not going to stop. – Jeff Wilson, Vice President, Sales & Marketing, Smartbrew
Booth Package Inclusions
- $38.50 per square foot $300 per corner
- 8′ back draping plus two 33″ draped side rails (except islands & peninsulas)
- Sign with company name and booth number
- General overhead lighting
- Sanitary dishwashing facilities
- Badges: Each exhibitor receives five complimentary badges for the first 100 square feet of space purchased, and three badges for each additional 100 square feet of space
- Listing in Show exhibit guide and program, and on Show website
Enhance Your Online Presence
The Show website and mobile app house the official exhibitor directory, floor plan, Show planner, and education lineup. It is the only complete resource for exhibitor information that is updated in real time. Your online profile extends the potential to connect with attendee leads well beyond the four days of the Show.
2/3
of attendees plan their visit in advance of the Show
+50%
of attendees prepare a list of the exhibitors they want to see before they arrive on-site
Package Information
| Company name | basic | silver | gold | |
|---|---|---|---|---|
| Booth Number | ✓ | ✓ | ✓ | |
| Company Description | ✓ | ✓ | ✓ | |
| Product Categories | ✓ | ✓ | ✓ | |
| Show Special | ✓ | ✓ | ✓ | |
| Brands | ✓ | ✓ | ✓ | |
| Social Media Links | ✓ | ✓ | ✓ | |
| Address/Website/Phone | ✓ | ✓ | ✓ | |
| Looking for Distribution | ✓ | ✓ | ✓ | |
| Leads | ✓ | ✓ | ||
| Virtual Business Card | ✓ | ✓ | ||
| Product Images (A) | 8 | |||
| Press Releases | 2 | 4 | ||
| Scheduled Events | ✓ | ✓ | ||
| Company Logo (A) | ✓ | ✓ | ||
| Video links | ✓ | |||
| Videos (A) | 4 | |||
| Show Highlights | 1 | |||
| Product Spotlight on Directory (D) Homepage | ✓ | |||
| Online Floorplan Booth Corner Peel (B) | ✓ | |||
| Premium Exhibitor Listing (C) | ✓ | |||
| Pop to Top Search Result Placement | ✓ |
A. Company Logo/Product Images/Video
B. Online Floorplan Booth Corner Peel
C. Premium Exhibitor Listing
D. Product Spotlight on Directory
VIEW THE FLOOR PLAN
South Hall
Next-generation back-of-house equipment to increase efficiencies
Clean, health-minded menu options
Timely topics like Operations Solutions, The New Consumer, and more
NORTH HALL
U.S. food producers and processors ready to export
Tech-savvy, creative startups poised to impact the industry
Innovations to make businesses more efficient and profitable
82%
of attendees visit all three exhibit halls
Lakeside Center
Authentic Italian food and beverages
Food and beverage products crafted around the world
Bar products and services, educational sessions, and demos
Noteworthy chefs demonstrate how they’re rethinking cuisine
INCREASE
brand awareness
GENERATE
new high-quality leads
SHOWCASE
new products
DRIVE
sales
DELIVER
thought leadership
DEMONSTRATE
product differentiators
SPONSOR THE SHOW
Gain momentum with targeted opportunities before, during, and after the Show. Our team will work with you to develop a sponsorship package customized to your specific goals and objectives.
Meet attendees ready to infuse new life into their beverage programs and harness the bar’s potential as a profit engine.
BE PART OF THE 2021 NATIONAL RESTAURANT ASSOCIATION SHOW